Website for tradespeople and shops: the essential pages
A good tradesperson’s website does not need fifty pages. It needs the right ones. Here they are, and what they should contain.
Home: say who you are right away
In a few seconds, visitors should understand what you do, where you work and how to reach you. A clear headline, a real photo of your work and a visible call button on mobile beat a long introduction.
One page per service
This is the most underrated page. A dedicated page for each service lets you answer exactly what customers search for, and appear on Google for each of them:
- what the service includes
- who it is for and when
- how the job is carried out
- photos of real jobs or products
Past work: proof by example
Before and after shots, finishing details: your past work reassures more than any argument. A few well-presented projects with a short description are enough to show your skills.
Service area
State clearly the towns and area where you work. It helps customers, and it is an important signal for local SEO. A map or a list of towns is enough.
Reviews and trust
Customer reviews, certifications, insurance, years in business: anything verifiable builds trust. Avoid made-up testimonials or unprovable figures, which do more harm than good.
Contact: as simple as possible
Clickable phone number, short form, opening hours, address: contact should be reachable from every page. Every extra form field loses enquiries.
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